Contract glazingNew revenue from outbound
Revenue systems for businesses ready to adopt AI.
I can automate your outbound and expand your reach, clean up your systems and turn the data into strategy, or build custom tooling that increases your team’s output without adding headcount.
Max Lang · Principal
I’ve done this work from the inside at a commercial glazing contractor, an accounting and finance consulting firm, an industrial coatings contractor, and a cybersecurity software company.
$2.7M
$3.5M
EstimatingAdded revenue
$3.6M
Accounting & financeNew revenue from a new segment
Capabilities
Three Lines of Work
01
Business Development
Reaching the people who decide.
- Defining the customers worth targeting
- Finding the companies, and the contacts inside them
- Domains, inboxes, deliverability
- Copy and follow-ups written for them
- Testing what actually gets replies
- Volume without adding headcount
- Reply handling and routing
$2.7M · $3.6M
New revenue
02
CRM, Data and Sales Strategy
Becoming a data-backed business.
- Cleanup, migration, deduplication
- A pipeline built on how you actually sell
- Reporting you can run the business on
- Margin and pricing analysis
- Customer personas out of your own history
- Where to find new customers, and where to upsell
- Re-aligning the customers you already have
- Scoring incoming leads and opportunities
26% → 54%
Bid win rate, top segment
03
Custom Tools and AI
More output from the team you already have.
- Connecting the systems and tools you already run
- Automating the biggest time sucks on the team
- Automating data management
- One view of the whole company
For example
- Order-to-quote alignment
- Capacity planning and fulfillment
- Quick quote generation
- Budget and price modeling
$3.5M
Added estimating revenue
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